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UTM Templates

UTM Templates

UTM templates store reusable sets of UTM parameters (source, medium, campaign, term, content). When applied to a link, the parameters are appended to the destination URL at creation time.

Each workspace can hold up to 50 UTM templates.

The UTM Template Object

{ "id": "utm_abc123", "workspaceId": "ws_xyz", "name": "Email Newsletter", "source": "newsletter", "medium": "email", "campaign": "weekly-digest", "term": null, "content": null, "createdAt": "2024-06-01T10:00:00.000Z", "updatedAt": "2024-06-01T10:00:00.000Z" }

Fields

FieldTypeDescription
idstringUnique identifier for the template
workspaceIdstringID of the owning workspace
namestringHuman-readable label for the template
sourcestringUTM source, e.g. newsletter, google
mediumstringUTM medium, e.g. email, cpc
campaignstringUTM campaign name
termstring | nullUTM term — typically used for paid search keywords
contentstring | nullUTM content — for A/B testing ad creatives
createdAtstringISO 8601 timestamp
updatedAtstringISO 8601 timestamp
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