One link.
Multiple destinations.
Route visitors to different URLs based on their location, device, or randomly for A/B testing. One short link does the work of many.
No credit card required. Smart routing on every plan.
Smart Routing Rules
brevr.co/go/campaign
Short link · 4 routing rules active
Total clicks
12,847
Rules active
4
The Problem
One campaign. Too many links.
You're running a global campaign but your US audience needs one landing page, your German audience needs another, and your app download link needs to go to two different stores. Without smart routing, you're managing a spreadsheet of links and hoping people click the right one.
Without smart routing
5 separate links for 5 audiences. A spreadsheet to track them. Manual updates when destinations change. Broken experiences when someone shares the wrong one.
With Brevr Smart Routing
Rules evaluate on every click. Every visitor lands where they should.
Managing link spreadsheets doesn't scale. One Brevr link with routing rules replaces all of them.
Routing Options
Send the right person to the right place
Geo routing
Redirect visitors based on their country or region. Share one link globally — users in the US see the US page, users in Germany see the German page.
Device routing
Send iOS users to the App Store and Android users to Google Play. Route mobile visitors to a mobile-optimized page and desktop visitors to the full site.
A/B testing
Split traffic randomly between two or more destination URLs. Test landing pages, offers, or messaging with no external tools needed. Measure results in Brevr analytics.
Default fallback
Every routing rule has a fallback URL. If none of the conditions match, the visitor goes to your default destination. No broken experiences.
Visual rule editor
Build routing rules visually. Choose a condition type, set the value, add a destination URL. No code. No YAML. Stack multiple rules with a priority order and a fallback for everything else.
Use Cases
One link that works everywhere
01
App promotion
One link for both app stores. Share it in your bio, ads, or emails — the right store loads automatically.
02
International campaigns
Run a global campaign with one link. Each country sees the localized page.
03
Landing page testing
Split traffic 50/50 between two page variants. Measure which converts better using Brevr analytics.
Most shorteners charge $39+/month for conditional routing.
Brevr includes geo routing, device routing, and A/B testing on every plan.
$0
extra for routing
on every plan
Stop managing dozens of links. Route with one.
Smart routing included on every plan.