Campaign attribution
made simple
Build UTM parameters into your links with Brevr's built-in UTM builder. No more manual tagging or messy spreadsheets.
UTM builder included on every plan.
UTM Parameters
utm_source
utm_medium
utm_campaign
utm_term
utm_content
Final URL preview
yourbrand.co/launch?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch&utm_content=hero-cta
The Problem
UTM tagging shouldn't be this painful
Manually appending UTM parameters to URLs is tedious and error-prone. One typo in a campaign tag and your attribution data is fragmented. Separate UTM builder tools add another step to an already cluttered workflow. Link shortening and campaign tagging should happen in the same place.
The old way
https://example.com/page?utm_source=Facebook&utm_medium=Social&utm_campaign=Summer_Sale_2024&utm_term=buy+now&utm_content=banner_v2
Inconsistent formatting, typos, error-prone
With Brevr
Source
newsletter
Medium
Campaign
spring-launch
Content
hero-cta
Built-in builder, consistent tags, clean links
How It Works
Tag it. Track it. Know what works.
UTM tagging built into every Brevr link — no extra tools, no extra steps.
Built into link creation
Add UTM parameters directly in the Brevr link builder when you create or edit a link. Source, medium, campaign, term, and content — all in one form.
Clean destination URLs
Brevr appends UTM parameters to the destination URL behind the scenes. Your short link stays clean and readable — the tracking happens invisibly.
Works with your analytics stack
UTM parameters flow directly into Google Analytics, Mixpanel, or whatever analytics tool you use. Brevr adds the tags — your existing tools read them.
Consistent formatting
The builder enforces clean, consistent parameter formatting. No more utm_source=Facebook in one link and utm_source=facebook in another.
How a click flows
Most shorteners treat UTM tagging as an afterthought or charge extra for it.
Brevr builds it into the link creation flow on every plan.
Tag every link. Attribute every click.
UTM builder included on every plan.