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Understanding Your Brevr Analytics

Your link click analytics dashboard shows you exactly who clicked your links, where they came from, and what device they used. Every Brevr link comes with built-in tracking — no extra setup required.

What You’ll Learn

  • How to read each panel on your analytics dashboard
  • How to view analytics for a single link
  • How to filter by date and export your data
  • What happens when you reach your plan’s events limit
  • How long Brevr keeps your data based on your plan

Your Analytics Dashboard

Your dashboard is the top-level view of all click activity across your workspace. Each panel answers a different question about your audience.

📸 Screenshot: [Full analytics dashboard with all panels labeled]

Here is what each panel shows:

  • Clicks over time — A chart showing total clicks per day or hour. Spot trends and campaign spikes at a glance.
  • Top countries and cities — Where in the world your clicks are coming from.
  • Device breakdown — The share of clicks from mobile, desktop, and tablet.
  • Browser breakdown — Which browsers your visitors use (Chrome, Safari, Firefox, etc.).
  • OS breakdown — The operating systems behind your clicks (iOS, Android, Windows, macOS).
  • Referrer sources — Which websites sent people to your link. If someone clicked from a Google search result, Google appears here.
  • UTM performance — If you add UTM parameters to your links (campaign, source, medium), Brevr tracks performance for each value so you can compare campaigns directly.

Every individual link has its own analytics page. The panels are the same as the dashboard, but scoped to that one link only.

📸 Screenshot: [Single link analytics page showing clicks chart and country breakdown]

To view analytics for a specific link:

  1. Go to your Links page.
  2. Click the analytics icon next to the link you want to inspect.
  3. Review the panels — all data shown is for that link only.

Filtering by Date Range

You can change the time window for any analytics view using the date picker at the top of the page.

📸 Screenshot: [Date picker open with a custom range selected]

  1. Click the date picker in the top-right corner of the analytics page.
  2. Select a preset range (Last 7 days, Last 30 days, Last 90 days) or choose a custom start and end date.
  3. Apply the range. All panels update immediately.

The earliest date you can select depends on your plan’s data retention limit. See the table in the Data Retention section below.

Understanding Your Events Limit

Your plan includes a monthly events allowance — each tracked click counts as one event.

📸 Screenshot: [Events usage bar in workspace settings or billing page]

When you reach your limit:

  • Redirects keep working. Everyone who clicks your links still reaches their destination without interruption.
  • New clicks may not be tracked until your next billing cycle begins and your allowance resets.
  • You will see a warning banner in your dashboard when you are approaching or have reached the limit.

To avoid gaps in your data, upgrade your plan before your allowance runs out.

Exporting Your Data

You can download your analytics data as a CSV or JSON file for use in spreadsheets, reporting tools, or custom dashboards.

📸 Screenshot: [Export button on the analytics page with format options]

  1. Open the analytics page (workspace-level or link-level).
  2. Set your date range using the date picker.
  3. Click the Export button.
  4. Choose CSV (for spreadsheets like Excel or Google Sheets) or JSON (for developers and data pipelines).
  5. Download starts immediately.

Data Retention by Plan

Brevr stores your click history for different lengths of time depending on your plan. Once data ages past the retention window, it is permanently removed.

PlanData Retention
Free60 days
Pro3 years
Business5 years

If you need longer retention, upgrade before older data expires — historical data cannot be recovered after it is removed.

Frequently Asked Questions

Why do I see a discrepancy between my Brevr click count and my destination page’s analytics?

Each tool counts differently. Brevr records a click the moment someone hits your short link. Your destination page’s analytics (like Google Analytics) only records a visit if the page fully loads and the tracking script runs. Bot filtering, ad blockers, and slow connections can all cause gaps between the two numbers.

Does Brevr track every click, including bots?

Brevr applies basic bot filtering to exclude obvious automated traffic. However, no click tracking system catches every bot. Your numbers reflect human-like traffic as closely as possible.

No. When you delete a link, its analytics data is also removed. Export your data before deleting a link if you need to keep the history.

What UTM parameters does Brevr track?

Brevr tracks utm_source, utm_medium, and utm_campaign. You add these to the destination URL of your link when you create or edit it. Brevr reads them from the URL and surfaces them in the UTM performance panel.

Watch the Full Walkthrough

🎬 Video walkthrough: [Exploring Your Analytics Dashboard — ~2 min]

Walk through every step below with the screenshots to follow along at your own pace.

Step 1: Open the Analytics Dashboard

Click Analytics in your Brevr sidebar. The workspace-level dashboard loads showing click activity across all your links. Each panel answers a specific question — traffic over time, device breakdown, referrer sources, and more.

📸 Screenshot: The full analytics dashboard with all panels visible and labeled — the clicks-over-time chart at the top, followed by country/city breakdown, device breakdown, browser breakdown, OS breakdown, referrer sources, and UTM performance panels arranged below.

Navigate to your Links page and click the analytics icon next to any link. The link-level analytics page opens with the same panels as the dashboard but scoped to that one link’s click data only.

📸 Screenshot: The Links page with the analytics icon (a small chart icon) highlighted next to a link row, and the single-link analytics page open showing that link’s clicks-over-time chart and country breakdown.

Step 3: Change the Date Range

Click the date picker in the top-right corner of any analytics page. Select a preset (Last 7 days, Last 30 days, Last 90 days) or enter a custom start and end date. All panels on the page update immediately to reflect the new window.

📸 Screenshot: The date picker dropdown open in the top-right corner of the analytics page, with a custom date range selected — the start and end date fields filled in and all dashboard panels visibly refreshed behind the picker.

Step 4: Check Your Events Usage

Review the events usage indicator in your workspace settings or billing page to see how many tracked clicks you have consumed this billing cycle versus your plan’s monthly allowance. A warning banner also appears on the dashboard when you are approaching the limit.

📸 Screenshot: The events usage bar showing current usage (e.g., “8,450 / 10,000 events used this month”) with a colored progress bar and a warning banner at the top of the analytics dashboard indicating the limit is nearly reached.

Step 5: Export Your Analytics Data

Click the Export button on any analytics page. Choose CSV (for spreadsheets) or JSON (for developers and data pipelines). The download starts immediately and includes all data visible in the current filtered view.

Next Steps

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