Skip to Content
GuidesAPI Reference
LinksCreating & Managing Links

Create and Manage Short Links

Creating and managing short links in Brevr takes under a minute. You get a trackable, shareable URL the moment you click Create — no waiting, no setup required.

What You’ll Learn

  • How to create a short link with an optional custom alias and UTM parameters
  • What settings you can configure on every link
  • How to edit, delete, tag, and bulk-manage links

Every short link you create redirects visitors to your destination URL instantly. Brevr records each click as an event so you can see traffic by country, device, referrer, and campaign.

You can customize the slug (alias), attach UTM parameters, password-protect the link, set an expiration, and more — all from the same link editor.

📸 Screenshot: The Create Link panel showing the destination URL field, alias field, domain dropdown, and UTM builder collapsed

  1. Click Create Link from your dashboard
  2. Paste your destination URL into the URL field
  3. (Optional) Type a custom alias — for example, brevr.one/summer-sale
  4. (Optional) Select a custom domain from the domain dropdown if you have one configured
  5. (Optional) Open the UTM builder and fill in Source, Medium, and Campaign to track the link in analytics
  6. Click Create — your link is live instantly

📸 Screenshot: The link editor with a destination URL entered, a custom alias typed, and the UTM builder expanded showing Source, Medium, and Campaign fields

SettingWhat It DoesWhere to Learn More
Destination URLWhere the link sends visitors—
Custom aliasMemorable slug instead of random charactersBranded URLs
Custom domainYour own domain instead of brevr.oneCustom Domains
UTM parametersTrack campaign performance in analytics—
PasswordGate the link behind a passwordPassword Protection
ExpirationAuto-expire by date or click countLink Expiration
Link previewCustomize how it looks when shared on socialSocial Preview
Smart routingSend different visitors to different pagesSmart Routing

Click the … menu on any link row and select Edit. The link editor opens with your current settings pre-filled. Update any field and click Save — changes take effect immediately for everyone who clicks the link.

📸 Screenshot: A link row with the … menu open, highlighting the Edit and Delete options

Click the … menu on any link row and select Delete. Once deleted, the short link returns a 404 error for anyone who visits it. This action cannot be undone — if you need the link again, you will have to recreate it.

How to Use Tags

Tags let you group and filter links across your dashboard. Add one or more tags when creating or editing a link. To filter your dashboard by tag, click the tag name in the left sidebar or use the filter bar at the top of the link list.

Use tags to separate campaigns, clients, channels, or any grouping that makes sense for your workflow.

How to Use Bulk Actions

  1. Check the checkboxes next to the links you want to act on (or check the header checkbox to select all)
  2. Open the bulk action menu that appears at the top of the list
  3. Choose Delete or Export

📸 Screenshot: The dashboard with three links selected via checkboxes and the bulk action menu open showing Delete and Export options

How to Use the UTM Builder

UTM parameters are short tags you append to a destination URL so your analytics tool (Google Analytics, Mixpanel, etc.) knows where a visitor came from. Brevr’s built-in UTM builder adds them automatically — you never have to construct them by hand.

Fill in any combination of these fields:

  • Source — which platform sent the traffic (e.g. twitter, newsletter)
  • Medium — the marketing channel (e.g. social, email, cpc)
  • Campaign — the name of your campaign (e.g. summer-sale-2026)
  • Term — the paid keyword, if applicable
  • Content — used to differentiate versions of the same ad

Brevr appends the values to your destination URL as ?utm_source=...&utm_medium=... before the redirect happens. Your destination page sees them exactly as if you had typed them in manually.

Frequently Asked Questions

Yes — changes are instant. Open the link editor, update the destination URL, and click Save. Everyone who clicks the short link from that moment forward lands on the new destination. Your existing QR codes, social posts, and printed materials keep working.

No. Your QR code encodes the short link URL, not the destination. When you change the destination URL, the QR code still resolves to the same short link and then redirects to wherever you pointed it. No need to reprint or regenerate the QR code.

No. Deleted links return a 404 permanently and cannot be recovered. If you need the link again, create a new one using the same alias (if it is available) and destination URL.

What is an alias?

The alias is the readable slug at the end of your short URL — the part after the domain. For brevr.one/summer-sale, the alias is summer-sale. If you do not set one, Brevr generates a random short string automatically.

Free plans include 2,000 link creations per month. Pro and Business plans have no link creation limit. All plans count each short link creation toward this limit, not each click.

Watch the Full Walkthrough

🎬 Video walkthrough: Create and manage short links — ~3 min

Walk through every step below with the screenshots to follow along at your own pace.

From your Brevr dashboard, click the Create Link button at the top of the page. The link editor panel opens on the right side of the screen.

📸 Screenshot: The Brevr dashboard with the Create Link button highlighted and the empty link editor panel open on the right, showing the destination URL field at the top

Step 2: Paste Your Destination URL and Set an Alias

Paste the long destination URL into the URL field. Optionally type a custom alias in the Alias field below — for example, summer-sale — to replace the auto-generated random slug.

📸 Screenshot: The link editor with a destination URL pasted in the URL field and “summer-sale” typed into the Alias field, with the green Available indicator visible

Step 3: Add UTM Parameters (Optional)

Expand the UTM Builder section and fill in Source, Medium, and Campaign fields if you want to track this link’s performance in Google Analytics or another analytics tool. Brevr appends the values to your destination URL automatically.

📸 Screenshot: The link editor with the UTM builder section expanded, showing Source set to “newsletter”, Medium set to “email”, and Campaign set to “summer-sale-2026”

Click Create. Your short link is live immediately. The new link appears at the top of your dashboard link list with its alias, destination URL, and a click count of 0.

📸 Screenshot: The dashboard link list with the newly created “brevr.one/summer-sale” link at the top of the list, showing 0 clicks and the destination URL

To change any setting after creation, click the … menu on the link row and select Edit to reopen the link editor, or Delete to permanently remove the link.

📸 Screenshot: A link row with the … overflow menu open, highlighting the Edit option at the top and the Delete option below it

Add tags to a link in the editor to group it with related links. To act on multiple links at once, check the checkboxes on each row, then choose Delete or Export from the bulk action menu that appears at the top of the list.

Next Steps

Last updated on
LinksCustom Domains