Track Link Performance with Brevr Analytics
Brevr tracks link clicks analytics automatically — every short link you create starts collecting data from the first click. You can see where your traffic comes from, what devices people use, and which campaigns are driving results, all without any additional setup.
Looking for the full analytics guide? Visit Analytics Overview for advanced filtering, date ranges, custom reports, and how to share reports with clients.
What You’ll Learn
- What your workspace analytics dashboard shows
- How to open link-level analytics for a single link
- How the monthly events limit works and when it resets
- How to export your data
How Brevr Analytics Works
Every time someone clicks one of your short links, Brevr records the click as an event and captures metadata: timestamp, country, city, device type, browser, operating system, and referrer. If the link has UTM parameters, those are recorded too.
Bots and known crawlers are filtered out automatically, so your counts reflect real human clicks.
📸 Screenshot: The workspace analytics dashboard showing a total clicks chart, a top countries map, and a device breakdown panel
Your Analytics Dashboard
The workspace-level analytics dashboard shows combined click data across all your links. Use the date range picker to filter by the last 7 days, 30 days, 90 days, or a custom range.
At a glance you can see:
- Total clicks across all links in the selected period
- A daily or hourly click chart
- Your top-performing links by click volume
- Aggregate country, device, and referrer data for the whole workspace
For deep dives into a single link’s performance, open the link-level view described below.
Link-Level Analytics
Click any link in your dashboard to open its detail view. The panel shows performance data scoped to that single link only:
- Clicks over time — a daily click chart for the selected date range
- Top countries and cities — where your visitors are located
- Device breakdown — mobile, desktop, and tablet share
- Browser breakdown — Chrome, Safari, Firefox, and others
- OS breakdown — iOS, Android, Windows, macOS, and others
- Referrer sources — which websites and apps sent the traffic
- UTM performance — clicks broken down by campaign, source, and medium
📸 Screenshot: The link detail analytics panel showing a clicks-over-time chart at the top, with country, device, and referrer breakdown cards below
How to Open Link Analytics
- Click any link title or row in your dashboard
- View the analytics panel that opens on the right side of the screen — or click Open Full Page to expand it to a full-screen view
- Use the date range picker in the top right of the panel to filter to a specific period
The panel and full-page view show the same data. The full-page view is useful when you want to compare multiple breakdowns side by side.
Understanding Your Events Limit
Each click on a tracked link counts as one event toward your monthly limit. The limit resets at the start of each billing cycle.
| Plan | Monthly Events |
|---|---|
| Free | 5,000 |
| Pro | 250,000 |
| Business | Unlimited |
| Enterprise | Unlimited |
When you reach your monthly limit, short links continue to redirect normally — visitors are never affected. However, new clicks may not be recorded in analytics until your limit resets or you upgrade. You can check your current usage in Settings → Billing.
UTM Analytics
If you added UTM parameters to a link using the UTM builder, the UTM tab inside link analytics breaks down click performance by:
- Campaign
- Source
- Medium
- Content
- Term
This lets you compare how different campaigns, channels, and creative variants are performing within the same destination URL. See Create and Manage Short Links for how to add UTM parameters when creating a link.
📸 Screenshot: The UTM tab in link analytics showing a table with campaign names in the left column and click counts in the right column, sorted by performance
Exporting Your Data
From any analytics view, click Export and choose your format:
- CSV — best for spreadsheets (Excel, Google Sheets)
- JSON — best for developers and data pipelines
The export includes all recorded events for the selected date range, including timestamps, UTM values, country, device, browser, OS, and referrer for each click.
Frequently Asked Questions
Does Brevr filter bot traffic?
Yes. Brevr automatically filters common bots, crawlers, and monitoring services from your click counts. Known bot user-agents and IP ranges are excluded before the event is recorded. This means your reported click counts reflect real human visits rather than inflated numbers from automated tools.
Why do my Brevr click counts differ from Google Analytics?
Different tools count differently. Brevr counts every HTTP redirect request that passes its bot filter — this happens before the destination page loads. Google Analytics counts page load events that fire the GA script on the destination page. Users who abandon the page before it loads, block JavaScript, or use browsers with GA blocked will appear in Brevr’s count but not GA’s. A small gap between the two is normal and expected.
How long is my analytics data kept?
| Plan | Data Retention |
|---|---|
| Free | 60 days |
| Pro | 3 years |
| Business | 5 years |
| Enterprise | 5 years |
After the retention period, older event data is deleted permanently. If you need to preserve data beyond your plan’s retention period, export it regularly using the Export function.
Can I share my analytics with someone who does not have a Brevr account?
Yes. Use Shared Reports to generate a read-only link to any analytics view. The recipient can view and filter the data without logging in to Brevr. See Shared Reports for full setup instructions.
Watch the Full Walkthrough
🎬 Video walkthrough: Reading your link analytics in Brevr — ~3 min
Walk through every step below with the screenshots to follow along at your own pace.
Step 1: Open the Analytics Dashboard
From your Brevr dashboard, click Analytics in the left sidebar. The workspace-level analytics view loads, showing combined click data across all your links.
📸 Screenshot: The workspace analytics dashboard with the total clicks count prominently displayed, a daily click chart across the top, and panels for top links, top countries, and device breakdown below
Step 2: Adjust the Date Range
Use the date range picker in the top-right corner of the analytics dashboard to filter the data. Choose from presets like Last 7 days, Last 30 days, and Last 90 days, or set a custom start and end date.
📸 Screenshot: The date range picker dropdown open on the analytics dashboard, showing preset options (Last 7 days, Last 30 days, Last 90 days, Custom range) with Last 30 days currently selected
Step 3: Open Link-Level Analytics
Click any link title or row in your dashboard to open its analytics detail view. A panel slides in on the right showing performance data scoped to that single link only — clicks over time, top countries, device breakdown, browser and OS shares, and referrer sources.
📸 Screenshot: The link detail analytics panel open on the right side of the screen, showing a clicks-over-time chart at the top followed by country, device type, and referrer breakdown cards below
Step 4: Expand to Full-Page View
Click Open Full Page at the top of the detail panel to expand the analytics to a full-screen view. This gives you more room to compare multiple breakdown cards side by side.
📸 Screenshot: The full-page link analytics view showing the clicks chart spanning the full width at the top, with country map, device, browser, OS, and referrer panels arranged in a grid below
Step 5: Review UTM Performance
Inside the link detail view, click the UTM tab. The table breaks down click counts by campaign, source, medium, content, and term — letting you compare how different campaigns and channels are performing for the same destination URL.
📸 Screenshot: The UTM tab in link analytics showing a table with campaign names in the left column, source and medium in the middle columns, and click counts in the right column, sorted descending by clicks
Step 6: Export Your Data
Click the Export button in the top-right corner of any analytics view. Choose CSV for spreadsheets or JSON for data pipelines. The download includes all recorded events for the selected date range, with timestamps, UTM values, country, device, browser, OS, and referrer for each click.
Next Steps
- Analytics Overview — advanced filtering, date ranges, and shared reports
- Shared Reports — share analytics with clients and stakeholders
- Create and Manage Short Links — add UTM parameters when creating links
- Custom Domains — brand the links you are tracking