Logo & Watermark
Every QR code generated by Brevr includes a small watermark by default. You can replace it with your own text or image, reposition it, or — depending on your plan — remove it entirely. All logo options are designed so the QR code stays fully scannable.
What You’ll Learn
- What the default Brevr watermark is and where it appears
- How to add a text or image logo
- Which position works best for each use case
- How to remove the logo and what plan is required
Default Watermark
All QR codes start with the “Brevr” text watermark placed in the bottom-right corner. It renders as a white pill badge so it remains legible regardless of your QR code’s foreground and background colors.
The watermark serves as light branding for Brevr and does not affect scannability — the bottom-right corner avoids the three finder patterns (the large squares in the corners) that QR readers rely on.
📸 Screenshot: A QR code with the default Brevr watermark visible in the bottom-right corner
Adding a Text Logo
Replace the watermark with a short custom label — a brand name, a call to action, or any text up to 20 characters.
Steps:
- Open the QR code editor and select the Logo tab.
- Choose Text as the logo type.
- Enter your label (maximum 20 characters).
- Pick a font preset:
| Preset | Style |
|---|---|
| Sans | Clean, modern — works for most brands |
| Serif | Traditional, editorial feel |
| Mono | Technical, code-like appearance |
| Rounded | Friendly, approachable |
| Bold | High-impact, prominent |
| Script | Handwritten, personal |
The text renders inside a white pill badge at your chosen position.
Requires Pro plan or higher. Text logo customization is not available on the Free plan.
📸 Screenshot: The logo tab showing the text input field and font preset selector
Adding an Image Logo
Use a direct image URL to overlay your own logo or icon on the QR code. The image renders inside a white pill badge, so the badge shape and white background are always applied — the image itself is not clipped to the QR color scheme.
Image requirements:
- Aspect ratio: Square (1:1) — non-square images will be cropped to a square
- Minimum size: 200 × 200 px — smaller images may appear blurry
- Format: PNG with a transparent background is recommended so the white badge background shows cleanly behind the icon
- URL: Must be a direct link to the image file (ending in
.png,.jpg,.webp, etc.), not a page that contains an image
Steps:
- Open the QR code editor and select the Logo tab.
- Choose Image as the logo type.
- Paste the direct image URL into the field.
- The live preview will show the badge once the image loads.
Requires Pro plan or higher. Image logo customization is not available on the Free plan.
📸 Screenshot: The logo tab with an image URL entered and the resulting QR code preview showing the logo badge
Logo Position
Five positions are available:
| Position | Notes |
|---|---|
| Bottom-right | Default — avoids all three finder patterns; safest for scannability |
| Bottom-left | Avoids top finder patterns; safe for most codes |
| Top-right | Sits near a finder pattern; slightly smaller badge is applied automatically |
| Top-left | Sits near a finder pattern; slightly smaller badge is applied automatically |
| Center | Largest badge; overlaps the data region — use only when a bold logo presence is the priority |
Corner logos are intentionally smaller than center logos. Brevr automatically sizes the badge based on position to stay within the QR error correction budget. Center placement allows a larger badge because the surrounding data density can compensate; corner placement uses a smaller badge to avoid interfering with the finder patterns.
📸 Screenshot: The five position options with visual indicators on a QR code diagram
Removing the Logo
You can remove all logo and watermark overlays to produce a clean QR code with no badge.
All plans can remove logo and watermark overlays with no restrictions.
To restore the Brevr watermark after removal, return to the Logo tab, set the logo type back to Default, and save.
📸 Screenshot: The logo type selector showing Default, Text, Image, and None options
Plan Requirements
| Feature | Free | Pro | Business | Enterprise |
|---|---|---|---|---|
| Default Brevr watermark | Included | Included | Included | Included |
| Custom text logo | — | Yes | Yes | Yes |
| Custom image logo | — | Yes | Yes | Yes |
| Change logo position | — | Yes | Yes | Yes |
| Remove logo (no watermark) | Yes | Yes | Yes | Yes |
QR Code Scannability
Adding a logo does not make QR codes less reliable. Brevr uses error correction level H for all QR codes, which allows up to 30% of the code to be obscured and still scan correctly. Logo badge sizes are calibrated to stay well within that budget — center badges use the maximum safe size, and corner badges are sized smaller to leave the finder patterns untouched.
Always test the final QR code with multiple devices before deploying at scale, especially if you are using a center-positioned image logo.
Frequently Asked Questions
Can I change the logo on an existing QR code?
No — logo settings are part of the visual style chosen at creation time. To use a different logo, create a new QR code pointing to the same short link and replace the old one in your materials. The destination URL does not change.
Does the white badge background always appear?
Yes. The white pill badge is always rendered behind the logo or watermark text, regardless of the QR code’s background color. This ensures the logo is always legible.
My image URL is not loading in the preview — what should I check?
Make sure the URL is a direct link to the image file, not a web page. The URL should end in an image extension (.png, .jpg, .webp, .gif). If the image is hosted on a service that blocks hotlinking (such as Google Drive or Dropbox with default sharing settings), use a publicly accessible image host instead.
Can I use an animated GIF as my logo?
Animated GIFs are accepted as a URL input but only the first frame will be rendered — QR codes are static images and do not support animation.
Next Steps
- Customizing Your QR Code — colors, dot patterns, and download formats
- Tracking QR Scans — understand your scan analytics