Smart Routing: Send Every Visitor to the Right Page
Smart routing turns a single Brevr link into a dynamic redirect that adapts to each visitor. Instead of sending everyone to the same URL, you define conditions — and Brevr sends each visitor to the page that fits them best.
What You’ll Learn
- What smart routing is and how it works
- The three types of targeting available in Brevr
- How to stack multiple rules on a single link
How Smart Routing Works
Brevr checks your rules in order — the first rule that matches the visitor wins. If no rule matches, the visitor goes to your default URL.
You always set a default URL on every link. That default acts as a guaranteed fallback. Rules are layered on top. You can stack multiple rule types on a single link — for example, country targeting and A/B testing on the same URL.
📸 Screenshot: [Link editor showing the Smart Routing panel with rules list and default URL field]
The Three Routing Types
Choose the type of condition that fits your campaign goal:
| Routing Type | Redirects Based On | Best For |
|---|---|---|
| Country Targeting | Visitor’s country | Multi-region campaigns, language sites |
| Device Targeting | Desktop, mobile, or tablet | App store promotions, mobile-first content |
| A/B Testing | Random percentage split | Landing page tests, campaign optimization |
You can combine types. A link can target visitors in France with country targeting and simultaneously run an A/B test for all other visitors.
When to Use Smart Routing
Use smart routing any time a single destination URL does not serve all your visitors equally well. Common situations include running a campaign across multiple countries, promoting an app on both mobile and desktop, or testing two landing pages against each other to find the better performer.
Frequently Asked Questions
Do I need to create separate links for each audience?
No. One Brevr link handles all your audiences. Each rule points to a different URL — no duplicate links needed.
What happens if a visitor matches more than one rule?
The first matching rule wins. Brevr checks rules top to bottom and stops at the first match. Order your rules from most specific to least specific.
Can I mix targeting types on one link?
Yes. You can stack country, device, and A/B testing rules on a single link. Brevr evaluates all active rules for each visitor.
Is smart routing available on all plans?
Basic targeting is available on all plans. The number of variants and rules you can add depends on your plan. Check your plan page for limits.
Watch the Full Walkthrough
🎬 Video walkthrough: [Smart Routing Overview — ~2 min]
Walk through every step below with the screenshots to follow along at your own pace.
Step 1: Open the Smart Routing Panel
Open any Brevr link in the link editor and locate the Smart Routing section in the left panel. This is where all routing rules are created and ordered.
📸 Screenshot: [Brevr link editor open with the Smart Routing section highlighted, showing an empty rules list and the default URL field at the bottom]
Step 2: Choose a Routing Type
Click “Add Rule” to open the rule type selector. You will see the three available options — Country, Device, and A/B Test — each with a short description of what it targets.
📸 Screenshot: [The “Add Rule” dropdown open and expanded, showing Country Targeting, Device Targeting, and A/B Test as the three selectable rule types]
Step 3: Configure Your First Rule
Select a rule type and fill in its settings — country selection and destination URL for a country rule, device type and URL for a device rule, or variant URLs and percentages for an A/B test.
📸 Screenshot: [A single configured rule in the Smart Routing panel — for example, a Country rule with two countries selected and a destination URL filled in]
Step 4: Stack a Second Rule on the Same Link
Click “Add Rule” again to layer a second rule type on top of the first. Brevr evaluates rules top to bottom and fires the first match, so place your most specific rules higher in the list.
📸 Screenshot: [Two rules stacked in the Smart Routing panel — for example, a Country rule above an A/B Test rule — with the rule order drag handles visible]
Step 5: Set the Default URL
Enter a default URL at the bottom of the Smart Routing section. This is the guaranteed fallback for any visitor who does not match any rule above it.
Next Steps
- Target by Country — Send visitors to region-specific pages based on their location
- Target by Device — Route mobile users to the App Store and desktop users to your website
- A/B Testing — Split traffic across two or more pages and measure which converts better