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Retargeting Pixels: Build Ad Audiences from Link Clicks

⚠️ Coming Soon — Retargeting pixel management is not yet available in the dashboard or API. This page describes the planned feature. We’ll update this guide when it launches.

Add a retargeting pixel to your Brevr short link and every person who clicks it gets added to your ad platform’s audience automatically. Turn any link into an audience builder — no landing page changes required.

What You’ll Learn

  • How retargeting pixels work inside Brevr
  • Which ad platforms are supported
  • How to add a pixel to a single link
  • How to apply a pixel to every link in your workspace
  • The best use cases for link-based retargeting

How Retargeting Pixels Work with Brevr

When someone clicks your Brevr short link, they briefly land on a Brevr redirect page before arriving at your destination URL. That redirect page is where the pixel fires. This happens in a fraction of a second — the visitor experiences a seamless redirect while the pixel adds them to your ad audience in the background.

📸 Screenshot: [Diagram showing the click flow: short link → Brevr redirect (pixel fires) → destination URL]

You do not need to add any code to your destination page. The pixel fires from Brevr’s side, which means it works even if you do not own the destination — a partner’s landing page, a marketplace listing, an event registration form, anything.

Supported Ad Platforms

Brevr supports pixels from all major ad platforms.

PlatformWhere to Find Your Pixel ID
Meta (Facebook & Instagram)Meta Events Manager → Data Sources → your Pixel → Settings tab
Google AdsGoogle Ads → Tools → Audience Manager → your Remarketing tag
Twitter / XTwitter Ads → Tools → Conversion Tracking → your Pixel
LinkedInLinkedIn Campaign Manager → Analyze → Insight Tag
TikTokTikTok Ads Manager → Assets → Events → Web Events → your Pixel

Each platform calls their pixel by a slightly different name — pixel, tag, or event snippet — but the setup process in Brevr is the same for all of them. You just need the ID from your ad platform.

You can attach a pixel to any individual link during creation or by editing an existing one.

📸 Screenshot: [Link editor with the “Retargeting Pixels” section expanded, showing a platform dropdown and pixel ID field]

  1. Open the link you want to edit, or start creating a new link.
  2. Scroll to the Retargeting Pixels section in the link settings panel.
  3. Click Add Pixel.
  4. Select your ad platform from the dropdown (Meta, Google Ads, Twitter/X, LinkedIn, or TikTok).
  5. Paste your pixel ID from that platform.
  6. Save the link.

The pixel fires on the very next click. You should see the audience start populating in your ad platform within a few hours.

📸 Screenshot: [Link settings showing a saved pixel with platform icon and masked pixel ID]

You can add pixels from multiple platforms to the same link. For example, add both a Meta pixel and a Google Ads tag if you run campaigns on both.

If you want every link in your workspace to fire the same pixel, use the global pixel setting. This is useful for building a broad retargeting audience from all your link traffic — not just one campaign.

📸 Screenshot: [Workspace Settings → Pixels section with a global pixel configured]

  1. Go to Settings in your Brevr sidebar.
  2. Click Pixels (under Workspace Settings).
  3. Click Add Global Pixel.
  4. Select your ad platform and paste your pixel ID.
  5. Save.

The global pixel fires on every link click across your entire workspace. Individual link pixels stack on top of the global pixel — so a link with its own pixel will fire both the global pixel and its own.

Use Cases

Link-based retargeting opens up audience-building opportunities that traditional pixel setups miss.

📸 Screenshot: [Ad campaign targeting a custom audience built from Brevr link clicks]

  • Retarget link clickers with follow-up ads. Someone clicked your link in an email campaign but did not convert. Serve them a follow-up ad on Meta or Google that brings them back.
  • Build lookalike audiences. Use your clicker audience as a seed to find new people who look and behave like your best responders. Most ad platforms let you create a lookalike from any custom audience.
  • Segment by link. Use a different pixel ID for each campaign or content type. Build separate audiences for people who clicked your product launch links versus your blog content links — then target each segment differently.
  • Monetize partner traffic. You send traffic to a partner’s page and cannot place a pixel there. With Brevr, the pixel fires before they land — you build your audience regardless of what the destination page supports.

Frequently Asked Questions

Does the pixel fire even if someone bounces immediately after clicking?

Yes. The pixel fires on the Brevr redirect page, which loads the moment someone clicks the link. It does not depend on the destination page loading or the visitor staying on that page.

Will adding a pixel slow down my redirect?

No. Pixel firing is asynchronous — it does not delay the redirect. The visitor reaches the destination at normal speed while the pixel fires in the background.

Do I need to add the platform’s main tracking code anywhere else?

For the retargeting pixel to work, your ad platform may require that the base pixel code also be present on at least one page you own (usually your website). Check your ad platform’s requirements. Brevr fires the event, but the platform still needs its base code to recognize your account and the audience.

Yes. Open the link settings, find the pixel you added, and delete it. The pixel stops firing immediately on future clicks. Audience members already added are not removed.

You can add one pixel per platform per link. Since there are five supported platforms, you can have up to five pixels firing on a single link.

Watch the Full Walkthrough

🎬 Video walkthrough: [Adding a Retargeting Pixel to a Brevr Link — ~2 min]

Walk through every step below with the screenshots to follow along at your own pace.

From your Brevr dashboard, open an existing link to edit it, or start creating a new one. You will add the pixel from inside the link settings panel.

📸 Screenshot: [Brevr link list with one link’s edit button highlighted, opening the link settings panel on the right]

Step 2: Find the Retargeting Pixels Section

Scroll down inside the link settings panel until you reach the Retargeting Pixels section. Click Add Pixel to expand the pixel configuration fields.

📸 Screenshot: [Link editor panel scrolled to the Retargeting Pixels section, with the “Add Pixel” button visible and the section expanded]

Step 3: Select Your Ad Platform and Paste Your Pixel ID

Choose your ad platform from the dropdown — Meta, Google Ads, Twitter/X, LinkedIn, or TikTok. Then paste your pixel ID from that platform’s ad manager.

📸 Screenshot: [Platform dropdown open with the five options listed, and the pixel ID field below it ready for input]

Click Save. The pixel is now attached to this link. Every click from this point forward will fire the pixel and add the visitor to your ad audience.

📸 Screenshot: [Link settings showing a saved pixel entry with the platform’s icon, a masked pixel ID, and a delete icon beside it]

To fire the same pixel on every link in your workspace, go to Settings → Pixels and click Add Global Pixel. Select your platform, paste the same pixel ID, and save.

📸 Screenshot: [Workspace Settings → Pixels page with a global pixel configured, showing the platform icon and a note that it applies to all links]

Step 6: Confirm the Audience Is Populating

Switch to your ad platform’s audience manager. Within a few hours of the first clicks, you should see the custom audience growing with visitors who clicked your Brevr link.

Next Steps

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