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LinksLink Expiration

Set a Link Expiration Date or Click Limit

Link expiration lets you automatically disable a short link after a set date, a set number of clicks, or both. Once the limit is reached, Brevr redirects visitors to a custom page you choose — or shows a generic expiration notice.

What You’ll Learn

  • How to set an expiry date on a short link
  • How to cap a link at a maximum number of clicks
  • How to combine both settings for tighter control

When a link expires, Brevr stops redirecting visitors to your destination URL. Instead, it sends them to an expiration URL you specify — such as a “sale ended” page or your homepage. If you do not set a custom expiration URL, Brevr shows a generic expired-link page. All clicks up to the expiry point are tracked normally in your analytics.

📸 Screenshot: [Link editor showing the Expiration section with both date and click limit fields visible]

How to Set an Expiry Date

Use an expiry date when your link should stop working at a specific point in time — regardless of how many people clicked it.

  1. Open the link editor for a new or existing link.
  2. Scroll to the “Expiration” section.
  3. Toggle Expiry Date on.
  4. Pick a date and time from the date picker.
  5. Enter a custom expiration URL in the “Redirect expired visitors to” field (optional but recommended).
  6. Save the link.

Brevr uses your workspace timezone. Double-check the time zone setting in your workspace preferences if timing is critical.

📸 Screenshot: [Date picker open inside the link editor with a date selected and the expiration URL field filled in]

How to Set a Click Limit

Use a click limit when your link should stop working after a certain number of visitors — regardless of when they arrive.

  1. Open the link editor for a new or existing link.
  2. Scroll to the “Expiration” section.
  3. Toggle Click Limit on.
  4. Enter the maximum number of clicks you want to allow.
  5. Enter a custom expiration URL (optional).
  6. Save the link.

Once the click count reaches your limit, the next visitor sees your expiration page instead of the destination.

📸 Screenshot: [Click limit field in the link editor showing a value of 500 and a toggle in the on position]

Combining an Expiry Date and a Click Limit

You can enable both settings on the same link. Brevr expires the link as soon as either condition is met — whichever comes first. This is useful when you have both a deadline and a capacity cap to enforce.

ScenarioSetting to Use
Flash sale ends Friday midnightExpiry date
First 500 signups onlyClick limit: 500
Beta access for limited time and seatsBoth: date + click limit

Enable both toggles in the Expiration section and fill in both values. The link deactivates the moment it hits either limit.

📸 Screenshot: [Link editor with both Expiry Date and Click Limit toggles enabled simultaneously]

An expired link is not gone. You can extend it or reset the conditions at any time.

  1. Find the expired link in your dashboard — it will be marked as expired.
  2. Open the link editor.
  3. Update the expiry date to a new future date, or raise the click limit.
  4. Save the link.

The link becomes active again immediately. The short URL does not change.

📸 Screenshot: [Dashboard view showing an expired link with a red “Expired” badge, and the link editor open with an updated date]

Frequently Asked Questions

Does the click limit count unique visitors or total clicks?

It counts total clicks, including repeat visits from the same person. If accurate unique-visitor caps matter to you, combine a click limit with additional access controls.

All clicks recorded before expiration remain in your analytics. The expired link still appears in your dashboard with its full history — it is just no longer redirecting.

Can I set a custom expiration page per link?

Yes. Each link has its own “Redirect expired visitors to” field. You can send different expired links to different pages — for example, one to a “sale ended” page and another to a waitlist signup.

Yes. Open the editor, update the date or click limit, and save. The link is immediately active again with the same short URL.

Yes. You can use expiration and password protection on the same link. The password prompt appears first, and the expiration applies to all visits — including those that never entered the correct password.

Link expiration notifications are not currently available. Check your dashboard or set a personal calendar reminder if you need to know the moment a link goes inactive.

Watch the Full Walkthrough

🎬 Video walkthrough: [Setting Link Expiration in Brevr — ~2 min]

Walk through every step below with the screenshots to follow along at your own pace.

Open the link editor for a new or existing link from your dashboard. The editor panel opens on the right, showing all configuration sections for that link.

📸 Screenshot: [Dashboard with a link row selected and the link editor panel open, with all sections visible on the right]

Step 2: Navigate to the Expiration Section

Scroll down inside the editor until you reach the “Expiration” section. Both the Expiry Date toggle and the Click Limit toggle are grouped here.

📸 Screenshot: [Link editor scrolled to show the Expiration section with both the Expiry Date and Click Limit toggles visible in the off position]

Step 3: Enable an Expiry Date and Pick a Date and Time

Toggle Expiry Date on. A date picker appears. Select the date and time at which the link should stop redirecting visitors. Verify your workspace timezone is correct before saving.

📸 Screenshot: [Date picker open inside the link editor with a specific date and time selected in the Expiry Date field]

Step 4: Enable a Click Limit and Enter a Maximum Click Count

Toggle Click Limit on. Enter the maximum number of clicks you want the link to accept before it deactivates. Both toggles can be active at the same time — the link expires as soon as either condition is met.

📸 Screenshot: [Link editor with both Expiry Date and Click Limit toggles switched on, showing a click count value entered in the field]

Step 5: Set a Custom Expiration Redirect URL

In the “Redirect expired visitors to” field, enter the URL you want visitors to land on once the link expires — such as a “sale ended” page or your homepage. Leaving this field blank shows a generic Brevr expiration notice instead.

📸 Screenshot: [The Expiration section with the redirect URL field filled in and both toggle switches enabled]

Click Save. After the link expires, return to your dashboard to confirm the link displays a red “Expired” badge. Open the editor at any time to extend the date or raise the click limit to reactivate it.

Next Steps

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